About Us

We’re not just a brand — we’re a bold conversation starter disguised as apparel and accessories.

At our core, we believe humor heals, style speaks, and every scar tells a story. Whether it's a t-shirt with a punchline that breaks the ice, a hat that turns heads (and sparks questions), or a tote that makes strangers laugh out loud — we design with purpose. Our pieces aren’t just wearable — they’re talkable.

Born from real-life trauma and built with wit, our mission is to bring people together through the unexpected power of laughter, honesty, and unfiltered self-expression. We know what it’s like to go through some sh*t — and come out of it with a killer sense of humor and a refusal to blend in.

So wear it loud. Carry it proud. And don’t be afraid to start the conversation.